Typeform SaaS Website Hero Section Design

This Typeform hero section turns AI form building into a single, easy-to-picture promise and backs it with a gallery of real form designs.

Here’s why it stands out:

1. A Headline Built Around a Prompt
The headline “Build a feedback form at the drop of a prompt” plays on the phrase “at the drop of a hat” to promise speed. Tying form creation to a simple prompt makes the AI angle feel effortless rather than technical.

2. The Use Case Highlighted in the Headline
The words “a feedback form” are set in purple with an underline, drawing the eye to the specific job the visitor wants done and setting it apart from the rest of the headline.

3. Proof Packed Into the Subheadline
“With over 500 million responses collected annually, Typeform AI builds best-in-class forms proven to get 3.5x more data.” combines scale and a concrete performance claim in one sentence, giving visitors a reason to trust the promise.

4. One Low-Friction CTA
A single dark “Get started – it’s free” button sits directly under the copy, while “Log in”, “Contact sales” and “Sign up” stay in the navigation. The hero keeps one obvious next step.

5. A Gallery of Real Forms as the Visual
Below the CTA, a fanned row of form cards shows what Typeform produces: a green “TrackBook” card asking “How satisfied are you with your recent Trackbook support experience?” with a star rating, alongside a video question and a recommendation scale. Visitors see finished, branded forms instead of an abstract illustration.

6. Timely Announcement Bar
A slim top bar promotes a webinar on “Integrating AI into research” with a “Save your spot” link, reinforcing the AI and research story without crowding the hero.

7. Light, Editorial Design
The off-white background, large serif headline and generous spacing give the section a calm, editorial feel. The centred layout keeps attention on the headline, the button and the form gallery.